Madras is much more than just a beverage brand. Founded in 1933 by Jean Bichara-Jabour, a visionary and pioneer in the beverage industry in Guadeloupe, Madras embodies a heritage rich in tradition and passion.
Jean Bichara-Jabour was more than just an entrepreneur. A chemist and biologist by training, he was fascinated by the art of distillation and flavors. In 1933, he opened Ets Bichabour in Pointe-à-Pitre, Guadeloupe, where he began producing artisanal lemonades. Quickly, his reputation grew thanks to the exceptional quality of his beverages.
In the 1930s, Jean Bichara-Jabour embarked on creating syrups, punches, and liqueurs, using family recipes and carefully selected local ingredients.
His passion for botany and expertise in distillation are evident in every Madras product, offering an explosion of unique and authentic flavors.
This was just the beginning of Madras's story. Soon, Jean Bichara-Jabour would become a pioneer in the production of fruit punches and milk-based punches in Guadeloupe. He would later develop expertise in aging rums.
This partnership allowed Madras to perfect its art of distillation and expand its product range to include exceptional agricultural rums and aged rums.
In 1984, Ets Bichabour officially became La Liquoristerie Madras, thus solidifying the Bichara-Jabour family's heritage and commitment to quality and excellence.
Today, Madras continues to perpetuate the legacy of Jean Bichara-Jabour by producing exceptional quality syrups, punches, liqueurs, and rums. Our commitment to tradition, innovation, and quality allows us to capture the essence of Guadeloupe in every sip, offering an unparalleled taste experience to our customers worldwide.
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